We focus on e-commerce SEO that actually drives sales
No fluff. No outdated tactics. Just practical strategies that work for online stores.
Started because we noticed a gap
Most SEO courses teach generic strategies that might work for blogs or corporate sites. But e-commerce is different. Product pages, category structures, seasonal inventory changes, technical requirements for large catalogs — these need specific approaches.
We launched Selorivante in 2024 after spending years working directly with online retailers. The frustration was consistent: store owners would take general SEO courses, then struggle to apply anything to their product catalogs. Technical recommendations didn't account for e-commerce platforms. Content strategies ignored buying intent.
Our courses address what actually matters when you're trying to get product pages ranking and converting. We cover platform-specific technical SEO, category architecture that works for both users and search engines, how to handle inventory fluctuations, and writing product content that serves both rankings and conversions.
How we structure the learning
Three core principles guide everything we teach
E-commerce context first
Every technique and strategy is presented specifically for online stores. We don't teach blog SEO and ask you to adapt it. Platform requirements, inventory management, seasonal changes — all part of the instruction from the start.
Technical without the overwhelm
Technical SEO matters more for e-commerce sites with hundreds or thousands of product pages. We break down crawl budget, structured data, faceted navigation, and site speed into manageable steps you can actually implement.
Real examples from stores
We use actual case studies from Australian e-commerce businesses. See what worked for fashion retailers, electronics shops, specialty food stores. Learn from real implementations, not theoretical scenarios.
Who builds these courses
Meet someone who's been doing this work for years
Vera Lindqvist
Lead Instructor, E-Commerce SEOVera spent eight years working in-house for online retailers before starting to teach. She's dealt with everything from launching new product lines to migrating entire catalogs between platforms while maintaining rankings.
Her courses focus on the technical side of e-commerce SEO — site architecture, structured data implementation, managing large product catalogs efficiently. She's particularly good at explaining complex concepts in ways that store managers without technical backgrounds can understand and implement.
When she's not teaching, she consults with mid-sized online retailers on technical SEO audits and platform migrations.
Ready to improve your store's visibility?
Check out what we're teaching right now. Courses are structured to fit around running a business — watch at your own pace, implement as you go.